Challenge
Gladstone has more than 30 science labs, many of which have their own individually created websites. The challenge was to bring them under the Gladstone brand, while still allowing for individuality and customization.

Solution
I designed a series of templates to accommodate existing online content such as scientific research images, publication lists, lab member profiles, photography, social media, news stories, and recruitment. Lab members choose whichever template works best for them, as well as have custom pages built out as necessary. The sites feature photography specific to their lab, as well as their own social media content, to reflect the lab’s culture and provide a unique experience for visitors.

Outcomes
Improved user experience across all areas of content, increased ability for Gladstone to promote research, events and news articles, and more brand differentiation from competitors.