Gladstone Institutes

Gladstone is an independent biomedical research organization tackling the biggest problems in human health.

Senior Visual Designer
San Francisco, California | September 2016–Present

• Collaborated to develop and implement comprehensive brand guidelines, distributed to 600+ staff members, facilitating easy access to brand assets and providing clear direction on brand application. Successfully communicated the brand philosophy to external audiences, ensuring consistent messaging across all channels, and differentiating Gladstone from its competitors.

• Conceptualized and developed numerous user interface designs for the organization's website, seamlessly integrating brand elements throughout. These pages effectively showcase multiple initiatives and compelling awareness-raising stories, reaching and engaging an audience of 267,000+ active users.

• Crafted numerous compelling event designs spanning print and digital platforms, effectively connecting Gladstone with its diverse donor, scientific, and lay audiences. These visuals consistently drove high attendance rates across multiple years of events.

• Spearheaded the creation of multiple high-impact print campaigns that bolstered Gladstone's philanthropy team's fundraising initiatives. These strategic designs contributed to securing annual donations valued at several million dollars.

• Produced an engaging motion graphics animation showcased annually at San Francisco Giants' games for three consecutive years. The animation promoted Gladstone's scientific achievements to an estimated audience of 42,000 attendees per game, reaching ~126,000 people throughout the campaign.

• Led and mentored a production designer while strategically directing multiple freelance designers, establishing quality benchmarks and driving successful project outcomes through effective team management and creative leadership.

Studio Hinrichs

Studio Hinrichs is a boutique design studio led by former Pentagram partner Kit Hinrichs.

Graphic Designer
San Francisco, California | June 2015–June 2016

• Created the logo for the Presidio Tunnel Tops fundraising campaign, handpicked by philanthropist Lynne Benioff. The logo helped the Golden Gate National Parks Conservancy successfully raise a total of $96 million to transform 14 acres of former highway infrastructure into San Francisco's innovative urban national park, which opened in 2022.

• Spearheaded the research, curation, and design of the studio's signature "365 Typography" calendar for 2017, showcasing distinctive typefaces and their historical significance. This sought-after annual client appreciation piece, a studio tradition, was crafted and distributed to ~500 select clients and partners.

• Designed an 80-foot environmental installation for Alcatraz Island's historic dining hall, educating over 3 million National Park visitors across its two-year run. The large-scale wall hanging served as an interpretive partition, blending seamlessly with the iconic prison's architecture while enhancing the visitor experience.

• Conceptualized and designed a milestone commemorative piece celebrating ArtCenter College of Design's 85th anniversary, documenting the achievements of 259 alumni who shaped modern design. The carefully curated tribute, distributed to approximately 1,000 industry leaders, educators, and alumni, spotlighted the institution's enduring influence on global design and innovation.

Education

De Anza College
Cupertino, California
Associate of Arts, Graphic Design and Interactive Design

Middlesex University
London, UK
BA Honors, Textile Design

Technical Skills

Figma, Adobe InDesign, PhotoShop, Illustrator & After Effects, Sketch, Zeplin, Keynote, Microsoft Office, Asana, Slack, ChatGPT, Claude

Traditional fabrication skills in mocking up designs: trimming, folding, glue-ups and stenciling.