Challenge
Redesign Gladstone’s out-of-date website to incorporate the new visual identity and create a better experience for site visitors.

Solution
Gladstone’s new brand was used to create a more contemporary, attractive interface that is eye-catching and draws the viewer in. I worked on the visual design, creating intuitive user journeys, and interactive elements such as mouse events.

We worked with an agency to create the initial design language and basic page structures. I created 90% of the interface design from that point out.

Outcomes
Improved user experience across all areas of content, increased ability for Gladstone to promote research, events and news articles, and more brand differentiation from competitors.