Tahoe: A Visual History

Art Direction Kit Hinrichs
Senior Designer Takayo Murago-Fredericks
Designer Sarah Gardner

The Nevada Museum of Art curated an exhibition based on art inspired by Lake Tahoe. Studio Hinrichs created the exhibit brand and communications, and I did the production design on a wide range of promotional pieces. These included a roll-out postcard booklet for the gift store, print and animated web ads, bus wraps, apparel, window vinyls and billboards.

I was able to visit the exhibition in Reno, and see the results of my work in the museum gift store. I even saw a bus with the promotional wrap on my way there :). This was one of my first experiences with seeing significant amounts of my design work “in the wild”, which was both inspiring and exciting.