Gladstone Brand Guidelines

Challenge

Update Gladstone’s brand so that it represents organizational core values, vision and mission to internal and external audiences, both scientific and lay.

Solution

Graphical shapes were created that are based on scientific illustration, and the textures within them include scientific microscopy images and handmade marbled paper manipulated in PhotoShop. This approach makes the brand visually appealing to both scientists and a lay audience.

The microscopy conveys Gladstone’s scientific purpose, and the marbling represents the creative, craft-based elements of scientific research.

Outcomes

Increased Gladstone’s brand recognition and differentiation from competitors, and positioned the organization in a more cutting-edge, contemporary way.